For any business that wants to be successful during this era, it is vital to engage social media platforms. The entrepreneurs who engage in cannabis business must integrate social networking sites in their marketing strategy. The aim of engaging social media platforms is to provide informative and entertaining messages that will arouse the interest of your audience to buy marijuana products.
Many legal obstacles exist in marketing your cannabis products online, but there are opportunities that can be exploited. Many social sites are reluctant to offer cannabis freedom of advertisement, but shrewd traders can remain visible on these platforms. This article delves into the aspect of choosing the right platforms for your cannabis venture.
Identification of the Target audience
The first important step to take before using social media sites for your cannabis marketing campaigns is to identify your target audience who will purchase from the #1 Canadian ONLINE Dispensary. You need to establish whom you are targeting with your marketing campaign messages. After the identification of the target group, then create appropriate content and use appropriate social media platforms to send your message. There are various social media channels that can be used. We have common sites and those sites with people who have unique needs and interests. Today even some local dentist’s like Kesteven Dental of Mission are using cannabis as a way to create a more relaxed space.
The Common Social Media Sites:
Facebook– When opening this site, you are required to provide important information about yourself. You need to provide information about your cannabis business and where it is located. FB is very important when promoting your business because you reach so many people at the global arena. Remember FB is sensitive to law and do not place adverts on prohibited products. Once they discover you, you will be removed from their platform.
Instagram– it is a very vital platform which allows businesses to post visual information. The platform can help you when you are branding your platform because of the pictures. You should, however, note that the platform prohibits promotion of businesses that are viewed as illegal and cannabis is included.
Twitter– it allows you to send short messages and bursts to the online communities. You can share with the audience any news concerning your industry and seek their opinion on various issues affecting the cannabis sector.
Due to the stigma attached to cannabis business, many entrepreneurs opt not to use these common social media sites to promote their ventures. These entrepreneurs have alternatives to use other specific sites as listed and explained below.
Dubby- the site targets audiences that are in the cannabis business. They can share videos, pictures and text messages.
Wildlife– this platforms resembles FB except the fact that the user specifies what they love so that they are directed to the specific communities and forums where they are fitted.